Link Click Power: Why Views Never Tell the Full Story
Note: Krunch is Strictly for those creating content for developers, if you are not one of them feel free to ignore this.
Intro
As content creators in the tech industry, we often find ourselves trying to measure the success of our content. While page views used to be the go-to metric, link clicks have become increasingly important in recent years. In this blog post, we'll explore why link clicks are now the preferred metric and how they can provide valuable insights into your content's performance.
1. Engagement vs. Passive Viewing
The main reason why link clicks are more valuable than views is because they represent engagement with your content. A view is a passive act where a user simply scrolls by or watches a few secs, but a link click indicates that the user was intrigued by what they saw and wanted to learn more. This actionable engagement is much more valuable than passive viewing, as it shows that your content is resonating with your audience.
2. Quality of Traffic
In addition to engagement, link clicks also provide insight into the quality of your traffic. If your content is receiving a high number of page views but few link clicks, it's an indication that the traffic may not be relevant to your content. In contrast, a lower number of views with a higher number of link clicks indicates that your content is attracting a targeted audience who is interested in what you have to say.
3. Conversion Tracking
Another benefit of link clicks is the ability to track conversions. By tracking how many people click on your links and eventually convert, you can see how effective your content is at driving actions from your audience. By tracking these conversions, you can optimize your content to better align with your business goals and improve your overall conversion rate.
4. Leading your traffic to your goal
Creating a chain of shortened links can extend your content impact. With a proper setup, connecting content with content can show you how sticky are your audiences, where are they dropping off and who ended up in your goal.
Here’s an example:
Your Goal (sign-ups or GitHub repo) ← Your content ← Your social posts
4. Measuring the Impact of Content
Finally, link clicks offer a much better indicator of the impact of your content. If your content is getting a lot of views but few clicks, it may not be resonating with your audience or driving them to take action. However, if you're getting a high number of link clicks, it's an indication that your content is valuable and is driving engagement and conversions.
Conclusion:
As content creators, we need to move beyond simple page views as a metric for success and focus on the importance of link clicks. Link clicks offer valuable insight into engagement, quality of traffic, conversion tracking, and the true impact of our content. By tracking link clicks, we can gain a deeper understanding of what our audience wants and needs from our content and optimize it to drive results for our business.