Note: Krunch is Strictly for those creating content for developers, if you are not one of them feel free to ignore this.
Problem:
As a content creator, you know that creating great content is only half the battle. To truly prove the value of your content, you need to be able to measure its impact and report it to your management team. However, relying solely on tools like UTM and Google Analytics may not give you a complete picture of your content's impact.
One of the main challenges with UTM and GA is that they are primarily focused on tracking website traffic. While they can tell you where your traffic is coming from, they may not be able to track the full range of your content's performance on third-party platforms. Sure, they can show you how many clicks you got from Twitter, Facebook, and YouTube to the website, but they cannot answer questions like:
- Did my audience consume my other content?
- Where was the first touch point of my audience?
- What content path is driving the most traffic?
Another challenge with UTM and GA is that they require manual tagging and data processing, which can be a real headache. Not only is it time-consuming, but it's also prone to errors. This means that accurately measuring and reporting on the impact of your content can be a real challenge, especially if you're dealing with a large amount of content or limited resources.
What is Krunch:
Krunch is a data platform helping you capture and report content impact beyond the website/app. It is Strictly for those creating content for developers!
Solution:
Capture content impact you weren’t able to report before
We go much further and tell you where visitors started their journey all the way to landing on your website, capturing the impact that you weren't able to report easily before.
Which path is driving more traffic?
Path A: Twitter → Youtube → Website
Path B: Twitch → Blog → GitHub
Path C: Twitter → Blog → Website
Yeah, we can tell you that, you know what’s even better?
We can show you a holistic view of paths if the path’s destination is the same. (In this case, Path A & Path C, as the traffic all ends up on the website). This is how it will look…
You may think why bother with all of this while UTM and GA can show some of my impact?
Well, it would be a shame to show only 40% of your work’s impact, while the other 60% remained unknown to the management.
Krunch Tips is the resource to help you succeed with Krunch.