Note: Krunch is Strictly for those creating content for developers, if you are not one of them feel free to ignore this.
Previously, we mentioned some limitations of UTM and GA.
Let's explore how Krunch can address these issues by providing 3 unique values.
Unique Value 1:
Capture content impact you weren’t able to report easily before
UTM & GA while they are really powerful as analytic tools, can only tell you where visitors were before landing on your website, Krunch goes much further and tells you where visitors started their journey all the way to landing on your website, capturing the impact that you weren't able to report easily before.
Unique Value 2: Completely automated content tracking
We tackled the content tracking part, now look at how Krunch can increase your productivity by making tracking easier. If you're familiar with tracking tools such as UTM, you'll know that there are many repetitive setups that must be completed before they can be used.
But with Krunch’s Chrome extension and our link update via API feature, it's so automated you don’t have to worry about it anymore.
Method 1: Chrome Plugin (usually used for new content)
Our plugin instantly converts URLs from your content in real time. Simply click the popping icon, and the job is done. Your tracking will be live and ready to go.
Method 2: Link update via API (For existing content):
What about the content that is already posted? Don't worry - we've got that covered too. Once you've linked your Krunch account, you can select which content and URLs you'd like to track. And if there's too much to keep track of, simply click 'convert all links' and save yourself the hassle.
Unique value 3: Visualize the content journey
Now you see Krunch uses shortened links for tracking, an obvious question arises: what makes Krunch unique compared to other well-known URL shorteners like Bitly?
Most of them provide a list view of all the shortened links created and the clicks received like this…
However, they are not helpful if you want to understand the connection between content and the content journey of your audience. It’s difficult to visualize how the traffic flows through all your content.
Krunch addresses this problem and provides a clear visualization of the content journey.
By clicking on each content (card) you can see the breakdowns of how the traffic is added up from different sources, how many sign-ups it contributed (we will touch on that in the next blog), and most importantly, how the traffic flows from one layer to another. The more content you track, the more insight you will see how your audience is traveling from one piece of content to another.
In the next blog, we will cover: “How to identify each specific content that drives more signups, clicks, forks, stars, and subscribers/followers” with Krunch.
Krunch Tips is the resource to help you succeed with Krunch.